Why Scandi label Ganni keeps on giving 

Hello lovely friends. How has your week been? If you’re reading this in the Northern Hemisphere, then you’re no doubt experiencing the full chill of winter, currently gripping Europe and North America. I know I am. In fact, as I write, I’m sitting in my coat still, tapping away on my laptop, one hand firmly clamped to the radiator behind me and STILL I shiver. In fact, this seems apt for the latest instalment of Three Reasons Why (see the last one here ) as this time I focus on Scandi brand and darling of the street style scene, Ganni. Born in Copenhagen in 2009 and run by a husband and wife team, it is now stocked in 400 outlets worldwide apparently – not bad for a brand that started out from the owner’s desire to create the perfect cashmere knit.  

Anyway, here I wear a gorgeous organza sheer black Ganni blouse with bows at the front. It’s boxy in shape and has puffed shoulders – something I never imagined would suit me but it really does I think and is in fact supremely flattering and comfy on. It’s slightly regal too. It feels grown up but also very directional and on trend (something the label does so well). Ganni is often discounted on my favourite online destination, yes you guessed it – The Outnet. This is where I got the blouse along with a rust and white floral shirt and a navy lace cold-shoulder top and I love them all. I also bought a red ovoid leopard print coat from Ganni (sale!) a few years back and I still get tonnes of comments on it and wear out of it. 

Three Reasons Why Ganni deserves a place in your wardrobe 

1. Ganni is fun, quirky and contemporary. It’s a far cry from the minimalist high concept styling associated with Scandinavian design in the past. Ganni of late has been colourful, distinctive and FULL of personality and this is why you often see it on street style stars and mega bloggers. It’s also a label that always seems to garner attention. 
2. The quality and design of the items are excellent as you’d expect from this mid priced designer brand. You buy the pieces and you keep them to wear again and again, so you’re not buying into the fast fashion merry go round so detrimental to our planet. This also means it has excellent re-sale value if you wanted to sell on. 
3. As mentioned before, it’s often discounted on The Outnet from as little as £25 for a tee and has really good sales on its own website too. 

So there we have it. Scroll down for more photos and see for yourself. In the meanwhile thanks so much for reading this and I hope you all have a wonderful weekend! Much love Sash xx